Building digital commerce platforms for retailers and marketplaces

Helmes develops custom software for retailers, e-commerce businesses, and marketplaces. From omnichannel commerce platforms and AI-powered personalisation to complex integrations, data platforms, and operational automation, we help build retail systems for smoother customer journeys and more efficient operations. 

15+
years of experience
10+
projects delivered

Helping retailers adapt to changing customer expectations

For more than 15 years, Helmes has been a trusted digital transformation partner for retailers across Europe, helping them digitalise business processes and unlock new business opportunities. By combining strong capabilities in end-to-end development, integrations, and data platforms with flexible collaboration models, we deliver scalable digital solutions that keep pace with the changing commerce landscape and customer behaviour.

35%
of online shoppers in the EU faced issues while making purchases

Shoppers expect seamless digital experiences

While online shopping has become mainstream, more than one-third of consumers in the EU still experience issues with their purchases – most commonly slower-than-expected delivery and poor website usability.

Software solutions for retail and e-commerce companies

Custom e-commerce platforms and online stores

Custom digital commerce platforms for seamless shopping journeys, flexible business logic, and long-term scalability.

Marketplace and digital commerce platform development

Marketplace and commerce platform solutions designed for multi-seller models, complex transactions, and high-volume operations.

Retail systems integrations

ERP, CRM, PIM, WMS, POS, payment, delivery, and other third-party integrations for efficient omnichannel retail operations.

Product, customer, and order data platforms

Unified commerce data for improved data quality, cross-system visibility, and operational and business insight.

AI-powered product search and personalization

Semantic search, multilingual product discovery, recommendation engines and personalized shopping experiences for smarter product discovery and engagement.

Order management, fulfilment, and after-sales solutions

Solutions for order orchestration, stock visibility, delivery workflows, returns, repairs, repurchases, and customer self-service.

Retail analytics and merchandising decision support

Analytics and decision-support solutions for pricing, forecasting, assortment planning, campaign tracking, and merchandising performance.
53%
of consumers have made purchases based on Gen AI recommendations

The rise of AI-assisted commerce

AI is about to reshape both customer behaviour and retail operations. In 2025, over 53% of consumers made purchases based on GenAI recommendations, while 48% of EU retailers were using AI technologies for marketing or sales. This underlines the need for intelligent digital commerce solutions built on solid data foundations and integrations – exactly the kind Helmes has been delivering for the past 15 years.

Case studies from the retail and e-commerce sector

Cloud migration for Gumtree

Helmes helped Gumtree reengineer its marketplace platform and migrate to a cloud-native architecture. The transformation reduced infrastructure costs, improved performance, and enabled independent operations without disrupting millions of users.

€1.1M+ saved yearly
Up to 5x faster

Smarter analytics for online retail

Helmes helped Norwegian retailer Get Inspired build a cloud-based data warehouse that unifies business data, automates reporting, and enables faster decision-making while significantly reducing operating costs.

15x lower costs
20 hours saved/month

After-sales platform for Telia

Helmes built Telia’s after-sales platform to manage repairs, returns, and repurchases across six countries. The solution streamlines operations, supports circular economy initiatives, and gives customers better visibility into their cases.

400+ stores
100+ integrations

Why retail and e-commerce companies choose Helmes

Whether it’s an e-commerce platform, an omnichannel retail solution, or a complex integration project, you can rely on us to deliver. We invest in our people to ensure continuity, deep domain expertise and reliable delivery for retail companies operating in fast-moving environments.

A proven track record in…

  • …e-commerce platform development, retail operations software, and digital commerce transformation 
  • Strong integration expertise across ERP, CRM, PIM, WMS, POS, payment, delivery, and other third-party systems 
  • Long-term delivery teams that have worked together for 5+ years on retail and e-commerce projects 

Specialised experts in…

  • Flexible collaboration models, from dedicated product teams to hybrid teams and consulting 

Get in touch with
our experts in retail and e-commerce solutions

Whether you’re planning a new commerce platform, improving customer journeys, connecting fragmented systems, or exploring AI-powered capabilities, our experts can help you evaluate options and define the right approach before any project begins. All our collaborations begin with a free consultation.
Tomasz Cichowicz
Partner
Justas Valatka
Partner
Kristjan Männik
Partner

You will be in good hands

Our customers consistently rate us as the best external software development partner. We achieve this through long-term collaboration, stable delivery teams, and deep domain knowledge.

Trusted by leading organisations across enterprise, government, and regulated industries, we support clients through development centres in Estonia, Latvia, Lithuania, and Poland, with additional offices in Switzerland, Germany, India, Nigeria, the USA, and Uruguay. 

70+
Net Promoter Score
1500+
experts across the world
650+
projects completed
150%
efficiency improvement
20
locations

Frequently asked questions

Still have questions? Get in touch with our retail and e-commerce software experts to discuss your needs and next steps.

How do you modernise legacy commerce systems without disrupting operations?

We support phased modernisation, integration with legacy environments, and gradual migration of critical workflows so core commerce operations can keep running reliably.

Can you improve product discovery with AI-powered search and recommendations?

Yes. We can build AI-powered product discovery solutions such as semantic search, multilingual search, and personalized recommendations to help customers find relevant products faster and improve engagement and conversion.

How do you support accessible online stores and customer journeys in line with EU accessibility rules?

We can design and improve e-commerce journeys – from navigation and product pages to checkout and self-service – to support compliance with the EU accessibility requirements that apply to online shops from 28 June 2025.

Can you support cross-border e-commerce platforms as EU VAT rules evolve?

Yes. We can design commerce platforms and data flows that support cross-border operations and reporting readiness in line with the EU’s ViDA package.

Can your solutions support product safety and traceability for goods sold in the EU?

Yes. We can build systems that support product data quality, traceability, and stronger seller and product controls in line with the EU’s General Product Safety Regulation.

How does cooperation typically start?

Usually, with a discovery discussion where we analyse your current systems and define the best approach to move forward.

How do you collaborate with retail companies?

We offer flexible collaboration models from full product development teams to hybrid teams working alongside in-house teams, as well as consulting and specialised support.