Executive summary
Sanitex is the largest wholesale, distribution, and logistics company in the Baltic States. When they recognized the need for a flexible solution that would provide a single source of data for the whole organization to help streamline processes and accelerate growth, partnering with Helmes group (under Telesoftas) was natural.
Ensuring data accuracy, consistency, and integrity across an organization is a common challenge for any company dealing with large volumes of data. Sanitex needed a centralized MDM platform to address data inaccuracies, duplication and inefficiencies across its 11 subsidiaries and 14 systems — critical for reliable, data-driven decision-making.
It ensures access to accurate, up-to-date data throughout the organization, improving operational efficiency and supporting data-driven decision-making. 6% of Sanitex employees – primarily decision makers – use the solution daily as the main data source for planning and decision-making.
Meet the customer: the leading wholesale group in the region
Sanitex is the largest wholesale, distribution, and logistics company in the Baltic States. Established in 1992, the group has over 30 years of experience distributing globally known brands.
The company collaborates with more than 500 producers and directly serves more than 35,000 customers in Lithuania, Latvia, and Estonia, offering them a wide assortment of products (more than 43,000 product names), professional services and business solutions.
Sanitex partnered with Helmes to drive digital transformation: streamlining processes and accelerating growth with the help of technology. Embracing a collaborative and agile approach, we have delivered several business-critical systems for the group, most recently a master data management system tailored to the group’s needs.
The challenge: Too many data sources and missing data integration
The solution typically involves creating a master data management (MDM) system and golden data records.
Master data refers to the core data entities shared by different business units – typically information on customers, products, and suppliers – that are critical for daily operations and decision-making.
A golden data record is the single, authoritative source of master data that is consolidated, cleansed, and enriched from various sources. Establishing such a single source of truth typically requires creating a centralized master data management system.
Without an effective master data system and golden data records, businesses face numerous challenges, including data inconsistencies, duplication, errors, and inefficiencies that can result in significant operational and financial risks.
Inaccurate data can also lead to poor decision-making, customer dissatisfaction, regulatory non-compliance, and reputational damage.
Sanitex recognized the need to implement an efficient master data management solution to overcome these challenges and ensure data quality and reliability. The company turned to Helmes to develop an MDM system covering the needs of its various business segments, entities, and geographical locations.
The solution: A single source of data for the whole organization
We began the project by collecting requirements, conducting analysis, and aligning the client’s vision for the MVP. We mapped different data sources currently used in the company and created a central data management solution.
The custom MDM solution consolidates data from 11 companies across the Baltic region into a unified platform — managing 330,000 client records, 375,000 contacts, 650,000 logistics locations, 100,000 schedules and 4,000 employee records — enabling 6% of users (primarily decision-makers) to rely on it daily as their single source of truth.
Technologies used:
Back End: REST API (.NET); integration with lots databases (some using Zabbix); rabbit MQ, SQL
Front End: React
Benefits of a custom-developed MDM system
An efficient MDM system benefits the organization in various ways, and the solution we created with Sanitex gave them:
- Improved data accuracy & efficiency
Eliminated duplication and inconsistencies for large-scale data across regions. - Seamless integration
Built custom REST API and React front end for frictionless data flow between 14 different systems. - Enhanced decision-making
Reliable, up-to-date data empowers executive-level analytics and strategic planning. - Scalable customization
A tailored system built to evolve with Sanitex’s growth — far beyond off-the-shelf limitations. - Competitive advantage
Unique, flexible MDM solution positions Sanitex ahead of peers in data maturity and agility.
Collaborating as an extended team for a shared vision
Addressing these challenges required careful planning, a deep understanding of the business requirements, and close collaboration between IT and all stakeholders.
Working as a unified team with Sanitex, Helmes embedded into their business workflows — listening, adapting, and aligning to evolving operational needs. As CIO Saulius Adamauskas notes: ‘Working with Helmes has been vital in achieving our business objectives. Their dedication to our success has made them an invaluable extension of our team.
Actively listening to the client’s concerns and genuinely engaging with their goals, we remained highly adaptable throughout the process, adjusting to changes driven by evolving business needs and end-user expectations.
The team also showed keen interest in learning how the data was being collected and utilized, as well as the operational procedures of the organization, which operates across numerous countries with multiple subsidiaries.
”Working with Helmes has been vital in achieving our business objectives. Their dedication to our success has made them an invaluable extension of our team,“
Saulius Adamauskas, CIO, Sanitex Group
Work with us
With 30+ years of custom development expertise, including telecom, banking, retail, healthcare and government, Helmes is your trusted partner in digital transformation. Please get in touch with our team, or feel free to contact Justas Valatka directly to explore how our tailored MDM approach can drive performance for your organisation.
Golden data records are essential for ensuring data accuracy and consistency across the organization. An efficient MDM system will give your team access to quality data that improves operational efficiency, empowers business analytics, and supports data-driven decision-making.
Would a custom master data management solution increase your operational efficiency or deliver a single source of truth across your business? Or perhaps you’re facing other digitalization challenges?
We’d be happy to hear from you!
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